The Association's Aims

• To contribute to the responsible innovative and sustainable economic development of the region and the competitiveness of regional businesses - through education training and consultancy, technology transfer and business  start ups, through the development of research-led business clusters, by acting as a magnet to inward investment and through research and teaching related to sustainability and the environment.
  
  
• To widen access to HE in the region and increase the higher level skills available to employers - through increased numbers of graduates, wider distribution of HE educational training opportunities, flexible delivery of programmes designed to meet the needs of students and employers and improved progression routes to higher education.
  
  
• To contribute to the quality and development of public services in the region through education and training, applied research, consultancy and participation in regional public service institutions.
  
  
• To contribute to the cultural and political development of the Eastern Region - through their own cultural activity in history, literature and the arts, through research and teaching about the region and through participation in the organs of regional civil society and in emerging regional economic and political structures.